Zig zag sign for Ministudio

The idea comes from the wonderful book "Walk and Look" by Katsumi Komagata. The book, which is not a normal book, is composed of 4 autonomous parts, each of which contains two images that enter into dialogue, creating narrative cues, through a simple optical game and a perfect paper processing work. Thanks to an accordion folding it is possible to observe two images that, when looked at from the source, merge and interrupt each other, but if viewed from a lateral perspective, they are read one by one individually.

We tried to imagine this large format game that could interact with the urban landscape and attract the attention of passers-by. We have transformed Komagata's work into a luminous sign that becomes animated as we pass by. Eyes that open and close that look at you, welcome you and greet you when you leave.

A look out to try to look at things from another point of view!