Year: 2020
In 1932 Fortunato Depero designed a label-free bottle for Campari Soda, recognisable by its shape alone. Almost ninety years later, with the #DesignConnection collection, Campari asked three designers to turn it into everyday objects: a clock, a coat rack, a lamp.
The lamp is Senza Maschere by Serena Confalonieri. It is a stylised face: the bottle at the centre, an arc of light as the head. We were already working with Serena, and the project went through our lab from the very first prototype. When the lamp became a series, Campari entrusted us with production.
One hundred pieces, each made by hand: the bent opal tubes, the cut and painted parts, the assembly. As this was an electrical appliance for the public, we also took care of CE marking, and every lamp reached the contest winners ready to switch on.
The commercial with which Campari launched the lamp was shot in our lab.
Credits. Campari Soda #DesignConnection. Design: Serena Confalonieri. Campaign: Ogilvy. Production and CE marking: Vectorealism.